Showing posts with label OUGD201. Show all posts
Showing posts with label OUGD201. Show all posts

Tuesday, 23 November 2010

Evaluation of OUGD201


This module has been all about print and different print processes which I think I overlooked slightly in my design process. However, this is the module where I feel I have learned the most. We have been filled with facts about printing, in all different areas, which will be incredibly useful when we proceed on into the industry.
Lorenzo’s seminars about actual print processes were fascinating and I learned things that I’ve never even considered before. It has opened so many new doors into the graphic design world and opportunities to use this knowledge for print-based work. The seminars really got me thinking, and has got me trying to figure out how things were printed, from birthday cards, to posters and flyers in every day life. Which I feel doing a course you love is all about.
The mac suite inductions were really useful when it came to resolving my ideas and actually designing. I feel I now have a solid knowledge of colour palettes and learning how to use swatches has been incredibly beneficial, especially with my posters and using different colours for each one (including the logo). Again, I feel that I have really learned something this module when it comes to software.
The type lessons were also interesting, learning little bits about things which, in the end, seem to be common sense. I’ve never really seen type as something I am particularly interested in, but now I see the possibilities which type open. I used what I learned in my poster designs, playing around with different positioning of letters, weight and orientation to add emphasis to certain words.
All in all, I do feel that this has been my favourite module to date and the most useful. I really feel that I have a much wider knowledge than when I went into it, knowledge that I can actually use and I have put everything that I have learned in the past few months into my “what is good” resolution… and the working up to them.

Looking back over the module, I am disappointed in the small amount of work that I have produced. However, I do feel that it could be some of my best work to date. For once, I actually like what I am producing, and the self-written brief really opened doors for me.
I really wish that personal issues hadn’t affected me in any way when it came to college work, how ever, these things happen and cannot be helped. I am happy that I have made contact with the course team and that they understand what has gone on. If I had more time with this module I would have furthered my product range, branching out from posters to packaging, and maybe a range of t-shirts.
I do feel that I have worked a lot harder than I did last year and truly feel I have matured in my attitude towards college. I have kept up with my blogs a lot more successfully than I have done in the past and have explored a wide range of ideas in response to my brief. I do feel this might have had an impact on the amount of work I produced as a resolution how ever as the mine-field that is my head seemed to go in all directions with this project, with about 5 different ‘final’ ideas emerging on my blog. But that is graphic design. 

Final Boards - Ready to print

These are screenshots of my final presentation boards - A2.
They speak for themselves...




They successfully show my designs, my logo, the posters in context in both photographic and vector forms... and the print process it would go through if it were a real campaign.

Final Posters - To print

Screenshots of what the pdf for print will look like.
Ready to print... I never thought I'd see the day!




Monday, 22 November 2010

Putting the posters into context... the london underground... illustrator generated photos.

I also decided to put them into an illustrator file... to put another stance on them.
This was one I did before I actually designed the posters, before I decided to do 4 and 6 sheets, so the actual images didn't actually fit... actually on the tube line. If I had more time, I would definitely design some more to fit this format.
These are the posters in illustrator images.

Putting the posters into context... the london underground... photoshopped photographs

This is how I am putting my posters into context. As I could not get them printed and actually into the stations. This was the best I could do.
I have put them in a combination of 4 sheets, 6 sheets and lift, escalator and stair panels. These were the ones previously decided on in the context part of this blog.
Escalator panels
 4 Sheets
 6 Sheets.


I feel these really put them into context, I could really imagine them actually being there. And the variation of posters rather than one single print makes people think.
I found this very challenging... my photoshop skills leave something to be desired, but I don't think these are too bad.
I have tried using a backlit effect for the 6 Sheets.

Final Poster Designs.

This is the layout of my final posters. The five heroes, selected out of the nine.




Experimenting with text on the posters...

I have tried to incorporate the type sessions we have had throughout this module into my design. Therefore I have been playing around with different weights, sizes and positioning of the type...
These are my favourites.




I have made the word 'hero' in bold and in a larger point size to add emphasis.
I have also emphasised words that I feel are important... like the point of the problem... and what they did to aliveate the problem.

"You could be a hero" try out...





I tried out different positions and different opacities, but I truly feel that it doesn't need it. I think I have visually communicated what I need to say...

Poster decisions

Following my little breakthrough on the layout front, I now need to decide on the good 'hero' deeds that my heroes have done.
I also need to decide which 5 I prefer and would fit the stories I come up with.

I am wondering whether I need to write something like "you could be a hero" somewhere on the posters or whether I want them to communicate what I want to say without having to spell it out...
I will try it out, see what it looks like...

Poster adjustments...

More experimentation in Illustrator. I had real problems with the curves.

Poster type adjustments.

The curves were wrong and I was having real problems adjusting the type for it to look even half decent.
I went to the bubble. They are brilliant.
I learned that I needed to play around with the bottom curve to make it work with the type, and then adjust it all with the white arrow tool.
It took a lot of playing around with but I think I successfully achieved what I wanted.
So this is my final design for this hero.
Now to get on with the others...

More Layout Experimentation...









THE CURVES ARE DIFFERENT AND IT IS DRIVING ME CRAZY

Working out the type logistics and layout...

I've been working a lot on the layout of these posters and got a bit stuck in a rythm. I now need to establish how to type out the stories...
How many letters?
Will they look good positioned?
Does each story have to be exactly the same size to make them look good as a series?

Experimentation... layout.
Writing on a path...
I think the type might have to be smaller...? 
I don't want to change the colour, but I'm going to see what it looks like...
Definitely not right..
Does the type need to be smaller?

I'm going to try out more combinations...

Sunday, 21 November 2010

Poster layout... more combinations






I now want to play around with the different colours. 
I really like the logo changing along with the general layout colour of the poster.
I need to establish a clever way to write exactly what they have done to achieve this 'hero' status...