Thinking about it... anything can snap (Fred+pencils for example)
Things that snap.
Glow sticks
Rulers
Pencils/pens
The glow stick could make a really interesting animation, making the word snap in half... and then glowing. There are many opportunities to use colour to add effect in there too.
Rulers and pencils, clean break? rough break? bits coming off in the snap...?
The pen could also have some brilliant effects, maybe making the word bleed out ink once it has snapped.
I will try all these out. Probably using illustrator to actually make the letterforms themselves snap in half.
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