Experiments/ideas

So I'm finding all of this pretty tricky. I keep getting lead astray by doing experiments in after effects that have nothing to do with my brief.
I am now thinking of ways of making this brief original. The idea of just using the words given and playing with them (I know is the point of the brief) but I want to add more.
Maybe make each animation follow the next... like a sequence?
Use different words to add to this idea, such as These Words Can Move.... or something like that?

For the first time, the ideas and design are not my problem, it is so frustrating knowing a programme can do what you want... you just don't know how to make it do it.
So for the moment I am just playing around.