Problem analysis -
Encouragement/ persuasion - acts of kindness
Commuters - T-shirts for younger audiences
Could look into an older audience - more life experience, people feel more obliged to do random acts of kindness.
Contextual understanding -
Look into ARK for context.
Delivery - look at adverts in things like the metro, bus posters and advertising in train stations.
Research -
Research into religious acts.
Mythology.
Problem analysis -
Heroes - heroic acts promotion, advertises acts of kindness and real stories of heroes.
Commuters - age range?
Contextual understanding -
Looked into definition of heroes and heroes with different age groups.
Decorative typography.
Research -
Traditional heroes.
Greek Gods.
Can the things they did be translated into suggested acts today?
ADDITIONAL COMMENTS
Focus on delivering a message to specific people. Decide what you want them to do exactly.
Point of scale - the t-shirts. Part of a range of promotions, keep it all tied very close together.
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