That a gift is more than going out and buying something from a shop. It involves a lot more thought and can be a lot cheaper if it is hand-made. People appreciate the action more if it is hand-rendered.
A gift is a thought from the heart.
HOW WILL YOU INTEND TO SAY IT?
We are going to produce a mailshot with information about ideas of hand made gifts for several different events.
On the mailshot will be a link to our website where all the instructions on producing these gifts will be present. There will also be several different categories such as birthdays, christmas, mother's day, Easter with several different gifts for each.
We will also produce business cards with a link to the website to hand out to passers by.
WHAT LANGUAGE WILL BE APPROPRIATE?
Gentle and clear in the instructions, probably hand-written type to go with the home-made feel of the design. A friendly, calm approach to the whole design.
WHAT ARE YOU AIMING TO ACHIEVE?
We want to get it into people's heads that you can give an equally (if not more) rewarding gift without having to spend any money.
We want people to use our product when thinking of ideas to give their loved ones, and use the instructions provided to produce a range of different exciting gift ideas.
We want people to realize that a gift from the heart goes a lot further than one bought in a shop!
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