After further research we have found that almost everyone prefers a gift to be hand-made as it shows a lot more care, effort and meaning on the part of the giver. Someone has spent time and effort into giving you something rather than simply popping to a shop.
In our categories we have chosen to focus on
- Birthdays
- Christmas
- Mother's day
- Father's day
- Valentine's day
- Weddings
- Easter
- Anniversaries
We want to produce this mailshot and business card which are visually engaging with information and a link to a website where we will go more in depth about each gift idea, giving information and instructions on how to create each one.
On the website, people will simply click on the desired link and it will come up with several different ideas... such as birthdays for example...
- A scrap book
- A day trip out
- Friendship bracelet
- A picnic
- Handpicked flowers
- Photo frame of memories
- Cakes and buns
- A mix tape
- Sock puppet and other hand-made toys
- Hand-made card and wrapping paper
- A tea party
- A tie dye tshirt
The idea is for people to use all three products differently. The business card is just a small, visually engaging piece of information linking people to the website.
The mailshot furthers the information of the business card, it contains a bit more information about the website.
The website is the final product, with all the information needed.
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