On the monday, we were set the task to identify 5 statements of fact, 5 statements of opinion, 5 closed questions and 5 open questions to do with our chosen poster topic.
Statements of fact
Statements of opinion
Closed questions
Open questions
This really helped in regard as to what to include in the mailshot and to what purpose it would serve... is it to persuade? to inform? to promote? to instruct? or to educate?
Before I could start to produce the finished product I had to determine the WHY? WHO? WHAT? and HOW? this is what i settled on...
WHAT message am I trying to get across?
I am trying to inform people of the danger s of Twitter becoming an addiction
WHY am I trying to get this message across?
Because, similar to many other addictions, people are starting to get addicted to using Twitter. There are so many ways to access the website, including many applications on phones makes it so easy to use. People are using it to document every move they make, from walking down the street, to what they are eating.
WHO will I be sending this mailshot to?
I am going to send it to people who are/are very close to being addicted to the website... to give them help to reduce the amount they post... and stop them starting to depend on it.
HOW will i be conveying this message?
With the use of a mailshot... including different ways to help kick the addiction, and ways to determine if they can be named a 'tweetaholic'.
I then had to come up with my mailing list. I had many thoughts as to where I would send them, but i decided on finding out the 9 top Twitter celebrity users, based on the amount of Tweets they have posted/ the amount of followers they have.
They turned out to be...
In the end I settled on designing an envelope which would hold 3 seperate cards, each with different information contained on each.
I spent a lot of time on the envelope... thinking up different ways to fold it so the cards would not fall out. I tried using little slits in the card, which was effective, but from an aesthetic point-of view... did not look good in the finished design. I decided then to settle on a pouch, with folded sides to contain them.
Final envelope design...
FRONT-
BACK -
With the envelope done... It was time to design the cards. I wanted to come up with an almost tongue-in-cheek response to the statement I was using... and turned it into a real addiction.
I looked at different websites and establishments which helped with drug addiction rehabilitation, and different ways people use to stop using traditional drugs. The ones which stood out to me were the rehabilitation centre and the "talk to Frank" campaign and decided to play around with these ideas.
First of all, I designed a quiz to help establish what stage the recipients were in the addiction... with three seperate outcomes. I looked at different quiz layouts in magazines and online and decided on a multiple-answer questionnaire...
In response to the questionnaire results, the other cards were more of a 'help get yourself unhooked' message. One was a business card based on the 'talk to FRANK' campaign... replacing 'FRANK' with '@ellieujel' and on the back writing 'someone who lived in 140 characters'... almost an agony aunt where people could seek help through the use of communicating with someone who had already been through the same thing for the less extreme addicts. Throughout the project I'd wanted to use the idea of 'life in 140 characters' and found this to be the perfect way...
FRONT-
BACK -
And for the serious addicts, the third card was an advert for a (made-up) rehab clinic in London called 'The Twitter Barnyard'.
To close the envelope... I used a sticker as a final touch... making the mailshot immediately recognisable as being about Twitter without even opening it...
STICKER DESIGN -
For the visuals, I wanted to keep the same theme as the previous poster brief, using the same pale-blue stock, the same colours (black and 'Twitter' blue), the same images and use the same typeface. I feel that these communicated what I was trying to say really well the week before and wanted to carry it on into this brief to make it all into a set... simple but effective.
Statements of opinion
Closed questions
Open questions
This really helped in regard as to what to include in the mailshot and to what purpose it would serve... is it to persuade? to inform? to promote? to instruct? or to educate?
Before I could start to produce the finished product I had to determine the WHY? WHO? WHAT? and HOW? this is what i settled on...
WHAT message am I trying to get across?
I am trying to inform people of the danger s of Twitter becoming an addiction
WHY am I trying to get this message across?
Because, similar to many other addictions, people are starting to get addicted to using Twitter. There are so many ways to access the website, including many applications on phones makes it so easy to use. People are using it to document every move they make, from walking down the street, to what they are eating.
WHO will I be sending this mailshot to?
I am going to send it to people who are/are very close to being addicted to the website... to give them help to reduce the amount they post... and stop them starting to depend on it.
HOW will i be conveying this message?
With the use of a mailshot... including different ways to help kick the addiction, and ways to determine if they can be named a 'tweetaholic'.
I then had to come up with my mailing list. I had many thoughts as to where I would send them, but i decided on finding out the 9 top Twitter celebrity users, based on the amount of Tweets they have posted/ the amount of followers they have.
They turned out to be...
- Perez Hilton
- John Mayer
- MC Hammer
- Pete Wentz
- Phillip Schofield
- Stephen Fry
- Fred Durst
- Lance Armstrong
- Ashton Kutcher
In the end I settled on designing an envelope which would hold 3 seperate cards, each with different information contained on each.
I spent a lot of time on the envelope... thinking up different ways to fold it so the cards would not fall out. I tried using little slits in the card, which was effective, but from an aesthetic point-of view... did not look good in the finished design. I decided then to settle on a pouch, with folded sides to contain them.
Final envelope design...
FRONT-
BACK -
With the envelope done... It was time to design the cards. I wanted to come up with an almost tongue-in-cheek response to the statement I was using... and turned it into a real addiction.
I looked at different websites and establishments which helped with drug addiction rehabilitation, and different ways people use to stop using traditional drugs. The ones which stood out to me were the rehabilitation centre and the "talk to Frank" campaign and decided to play around with these ideas.
First of all, I designed a quiz to help establish what stage the recipients were in the addiction... with three seperate outcomes. I looked at different quiz layouts in magazines and online and decided on a multiple-answer questionnaire...
In response to the questionnaire results, the other cards were more of a 'help get yourself unhooked' message. One was a business card based on the 'talk to FRANK' campaign... replacing 'FRANK' with '@ellieujel' and on the back writing 'someone who lived in 140 characters'... almost an agony aunt where people could seek help through the use of communicating with someone who had already been through the same thing for the less extreme addicts. Throughout the project I'd wanted to use the idea of 'life in 140 characters' and found this to be the perfect way...
FRONT-
BACK -And for the serious addicts, the third card was an advert for a (made-up) rehab clinic in London called 'The Twitter Barnyard'.
To close the envelope... I used a sticker as a final touch... making the mailshot immediately recognisable as being about Twitter without even opening it...STICKER DESIGN -
For the visuals, I wanted to keep the same theme as the previous poster brief, using the same pale-blue stock, the same colours (black and 'Twitter' blue), the same images and use the same typeface. I feel that these communicated what I was trying to say really well the week before and wanted to carry it on into this brief to make it all into a set... simple but effective.
No comments:
Post a Comment