Friday, 20 November 2009

No News Is Good News - Mailshot - response to feedback and development

After my final crit on thursday, I decided to act on some of the feedback which I was given by amber and the others in the group.
The general feel was that the mailshot I produced carried out its message clearly... however there were a few design and layout problems... which i totally agreed with.
The envelope itself... with the pouch in the center, restricted the size of the cards which were contained. This, in turn made the text on the cards look too clustered and not simple enough for my liking (too much type, not enough space). I had also been looking at the same thing for so long that I hadn't noticed slight spelling errors and i had written "you are an addiction" rather than "you are an addict.
So i was advised to just make a larger fold on the bottom to just keep the cards on the inside... rather than keep them in a pouch of their own.
This is the final result of re-visited envelope design...


Alongside with the orginal imagery I used... i was thinking of creating some more to go alongside them in reaction to some feedback I received in the crit... however i didn't end up using them in the final design...

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