Following a lot of research into what people would want out of Glayva as a brand, different aspects of the whiskey industry and the ways of advertising it which have previously produced. The most popular decisions from our survey have been -
An ipod/iphone/ipad app outlining different ways of mixing the drink - adding a modern technological edge to the brand.
Re-do the packaging and actual bottle design - make it look more contemporary.
Add an extension to the Glayva website with details of what is on the app - for people with no iphone/ipod touch/ipad
A booklet attached to the bottleneck in supermarkets with similar information - cocktail ideas and such.
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