Following the lead up to our crit tomorrow with our crit group, we have made a few changes to our brief and our outcomes.
This was our original rationale that we wrote before the crit.
This is the revised version.
We were told that we did not have enough advertising to go with our promotions. That people needed to be aware its existence before we could promote it further.
We are now looking at a few small, short, simple idents for the television and some more promotional poster material to go with an added feature of magnets included in the packaging with details of different cocktail ideas on.
The idea behind the magnets is that they will last a lot longer than disposable paper booklets.
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