First we were asked to write the word as a guard dog.

I chose to write the word in a large font, in the middle of the page to make it more imposing. More of a warning. I also used a serif font to add spikes, taking it very literally.
Looking back on it, and noting what Graham said to us as feedback. It would have been better in a more bold font. A real warning.
We were then asked to depict a shy dog...

I chose to use a very small font, in the bottom left corner of the page in an attempt to make it look small, timid and alone. I wanted to make it look the least threatening that I could, almost repelling attraction... almost invisible.
The third depiction was a lonely dog...

If you can see... it is a small font, with serifs, in the middle of the page.
It is alone in the middle of a wide open space... lonely.
Serif font to try and attract attention to itself.
The last one was a friendly dog.

I chose a larger, bolder, almost bouncy font. In lower-case to improve the friendly image.
I have learnt a lot from this session. It is all common sense in the end, but i find it really interesting how one word, written in different ways could depict such different images.
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