Wednesday, 19 January 2011

Top 10 - rationale

WHAT?


I intend to produce a 50 second title sequence and four 10 second idents for a programme depicting a countdown of top 10 dog breeds.

WHO?

I am intending this programme to be aimed at people interested in dogs (dog lovers, dog breeders, people interested in buying a dog, people who use dogs as fashion accessories etc...)

WHERE?


This is a programme intended for the television

HOW?


I am going to do this in the form of an animation created using a range of Adobe software (illustrations and stills using Photoshop and Illustrator... and animating these using After Effects).

TONE OF VOICE


I am intending on making this a very 'cute' and 'kitsch' animation using pastel colours and carefully constructed, friendly type and animation.

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